Scroll to explore
Wild Nutrition content page, mobile screenshot: A free expert consultation page that isn't a sales pitch
(CONTENT_PAGE_)
1 / 4
Best practice CRO

A free expert consultation page that isn't a sales pitch

Wild Nutrition Content page
View live example
01

What they do

A free call with a registered nutritional therapist, booked by topic (sleep, fertility, menopause and six more). The page goes out of its way to say it isn't a sales pitch, and picks reviews that say the same: "There wasn't any form of 'hard sell'".

02

Why it works

It's a sales conversation that doesn't feel like one, and the page is written to take that suspicion head on. Booking by topic gets you the right therapist. The reviews handle the objection nobody says out loud: that a free call from a supplement brand is just a pitch.

03

Makes sense when

Considered purchases where people need reassurance more than information, and the order value can pay for half an hour of an expert. Farrow & Ball do a smaller version with a free video call on the product page.

Want this on your store?

I'll tell you which of these patterns will move organic revenue for your catalogue, and which to skip.

Book a discovery call