A free expert consultation page that isn't a sales pitch
What they do
The consultation page offers "Personalised support from registered nutritional therapists who listen, connect the dots and guide you, at no extra cost." Booking is split into nine topics (General wellbeing; Pregnancy, new mother and breastfeeding; Fertility; Sleep; Brain health; Weight management; Hormone and menstrual cycle; Perimenopause and menopause; Beauty, skin and hair), each with its own Book now. The next section is headed "This isn't about supplements, this is about you", with calls available by video or phone, Monday to Saturday, 8am to 7pm. The reviews picked for the page keep making the same point: "There wasn't any form of 'hard sell'", and "not just to sell me the Wild Nutrition portfolio".
Why it works
It's a sales conversation that doesn't feel like one, and the page is written to disarm exactly that suspicion. Splitting the booking by topic sends each customer to the right therapist and tells the team what the call is about before it starts. The reviews are chosen to handle the objection nobody says out loud: that a free consultation from a supplement brand is just a pitch. Subscribers get two of these a year, so the same team that converts new customers keeps existing ones.
Makes sense when
Considered purchases where the customer needs reassurance more than information, and the order value or customer lifetime can pay for half an hour of an expert's time. It's the same idea as Farrow & Ball's free video call on the product page, taken further: a whole team rather than a single booking button.
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