Fair Isle Crew Neck Jumper
Clean and easy to read. What a shopper sees on your site.
FeedForge, by Ian Ferguson
Product titles that earn more clicks
FeedForge rewrites your Google Shopping, product page and search titles from your own Google data, then measures whether each change actually worked.
Start with a free trial
£150 a month · No contract
Money back if it doesn’t work
Your Shopping feed is probably sending the wrong title
Every product has three titles Google can see. On most Shopify stores, only two of them exist.
There’s the title on the product page, written for someone browsing. There’s the meta title, written for Google’s search results. And there’s the Shopping feed title, which should be packed with the details people actually search for: material, colour, fit, who it’s for.
Shopify doesn’t have a field for that third one. The Google & YouTube app just sends one of the other two, so either Shopping gets a short shop title that matches hardly any searches, or the meta title gets stuffed with keywords and your search listings pay for it.
Either way you’re paying for Shopping clicks with one hand tied behind your back. FeedForge gives each title its own job.
One product, three titles, each doing its own job
What the feed usually gets Fair Isle Crew Neck Jumper
Women's Fair Isle Jumper in Lambswool | Your Brand
Written for Google’s search results: around 60 characters, with the words people actually type.
Women's Fair Isle Crew Neck Jumper, 100% Lambswool, Navy Multi, Relaxed Fit, Made in Scotland
Up to 150 characters, most important details first. Google matches searches against every word of it.
An example product, to show the idea.
Suggest, approve, measure, repeat
Connect
FeedForge links up to your Shopify store, Google Ads, Merchant Center and Search Console. It reads your products and your Google data, and the only thing it ever writes is titles.
Find
It works through the whole catalogue and flags the products where a better title is worth the most: plenty of impressions, not enough clicks.
Rewrite
It drafts new titles from your real product data (material, colour, fit, size) and the searches already bringing people in. Every suggestion shows the evidence behind it, and nothing goes live without sign-off.
Measure
Each change is judged against the products that weren’t changed over the same weeks, so a busy spell doesn’t get claimed as a win. Anything that doesn’t earn its keep gets put back.
What FeedForge does that feed tools don’t
All three titles, one system
Feed tools only touch the feed. SEO apps only touch meta titles. FeedForge handles the product page, the meta title and the Shopping title together, so they stop pulling against each other.
Driven by your own numbers
Suggestions come from your Google Ads, Search Console and Merchant Center data, not a one-size-fits-all template. You can see why every title changed.
Paid and free listings
The same titles feed your Shopping ads and your free product listings on Google, so the clicks you don’t pay for go up too.
Honest measurement
Every change gets a proper statistical test against a control group, and a plain verdict: keep it, put it back, or not enough data yet. Quieter products are pooled so they still get judged.
Your feed stays as it is
New titles go in through a Merchant Center supplemental feed, which overrides the title and nothing else. Your Google & YouTube app, your theme and your campaigns carry on untouched.
Checks what shoppers actually see
Some themes show a different title on the page from the one Shopify stores. FeedForge checks the live product page, so it never spends effort changing a title nobody sees.
The problems it turns up most
- Brand names doubled up where two fields have been joined together
- Leftover junk like “Not Required” tacked onto the end
- Titles cut off mid-word
- Missing brand names
- The store name repeated on every product, eating characters
- Missing product types and SKU codes Google uses to match products
£150/month
Per store, whole catalogue.
- Your whole catalogue analysed and kept under review
- New Shopping, meta and product page titles written and applied
- A monthly verdict on every change, in plain English
- Feed health checks for broken titles and missing product data
- Me running it, so there’s nothing new for your team to learn
The small print, in big print
Try it first
I’ll run it on your catalogue before you pay a penny, so you can see what it changes and what it earns.
No contract
Month to month. Stop with one email, no notice period.
Money back if it doesn’t work
If the titles it changes in a month don’t beat the ones it left alone, you get that month’s fee back.
You keep the titles
Stop whenever you like and every title it’s written stays yours.
No extra ad spend
It doesn’t touch your bids, budgets or campaigns. Better titles, same money.
Fully reversible
Switch off the supplemental feed and your Shopping titles go straight back to how they were.
Questions worth asking
Do we need to replace our Shopping feed or feed app?
No. Your existing feed keeps doing its job. FeedForge adds a supplemental feed in Merchant Center that swaps in the new title and leaves every other attribute alone.
Will anything change without us knowing?
No. Every change is logged with the date and the reason for it, and you can see the lot. If you’d rather sign off each batch yourselves before it goes live, happy to work that way.
Could changing titles hurt our Google rankings?
That’s exactly why it goes steady. A changed title is left to settle and gets its verdict before it’s touched again, so nothing gets chopped and changed week to week. Search titles are judged on search clicks, with a check that stops a ranking move being mistaken for a better title.
How soon will we see a difference?
New Shopping titles usually show within a few days. Busier products get a verdict within a couple of weeks; quieter ones are pooled together and take a bit longer. Give it a month to see the picture properly.
What access do you need?
A small custom app in your Shopify admin that can read and update products, plus access to Google Ads, Merchant Center and Search Console. It’s about ten minutes on a screen-share.
Is it only for Shopify?
It’s built Shopify first. The Shopping side works whatever your platform, but automatic meta title updates are Shopify only for now.
Want to see what it finds on your catalogue?
Start with the free trial. I’ll show you exactly what it would change and why, before anything goes live. Not sure your feed has a problem? Run the free feed check on your store first.
Start with a free trial
Work with me
Start the conversation today
If you want more organic revenue out of your ecommerce store, send me a message and let’s talk.