by Ian Ferguson | Nov 12, 2025 | SEO
Artificial intelligence is no longer an emerging trend — it’s fundamentally reshaping how people search, consume content and choose where to spend their money. At the North East Expo, I shared what this shift means for your website, content strategy, and digital...
by Ian Ferguson | Apr 28, 2025 | SEO
Earlier this month, I had the pleasure of leading a masterclass at BrightonSEO, where I shared practical insights into optimising Shopify stores for e-commerce SEO. With Shopify’s rigid URL structures and some platform-specific quirks, SEO success often comes down to...
