by Ian Ferguson | Feb 10, 2026 | SEO
AI tools are starting to show up in ecommerce analytics, but for most sites, the traffic is still small enough to be misleading if you look at it in isolation. If you want to see AI referrals cleanly in GA4, the quickest way is to group them into a dedicated channel....
by Ian Ferguson | Nov 12, 2025 | SEO
Artificial intelligence is no longer an emerging trend — it’s fundamentally reshaping how people search, consume content and choose where to spend their money. At the North East Expo, I shared what this shift means for your website, content strategy, and digital...
by Ian Ferguson | Apr 28, 2025 | SEO
Earlier this month, I had the pleasure of leading a masterclass at BrightonSEO, where I shared practical insights into optimising Shopify stores for e-commerce SEO. With Shopify’s rigid URL structures and some platform-specific quirks, SEO success often comes down to...
