Ecommerce SEO writing from Ian Ferguson: Shopify, technical SEO, migrations and what AI search actually changes for online retailers.https://ferguseo.com/en-gbhttps://ferguseo.com/uk-shopify-store-study/https://ferguseo.com/uk-shopify-store-study/I scanned 669 established UK Shopify stores in October 2026. One collection page in seven had no products in it, and nearly a third of stores had a test page live. Here's what turned up and how to check your own.Mon, 02 Nov 2026 00:00:00 GMThttps://ferguseo.com/shopify-knowledge-base-ai-shopping-assistants/https://ferguseo.com/shopify-knowledge-base-ai-shopping-assistants/A customer asks an AI assistant whether you do next-day delivery, and the answer comes from facts about your store you've probably never seen. Here's what Shopify's new Knowledge base holds, what it publishes without asking you, and a 15-minute check to put it right.Tue, 27 Oct 2026 00:00:00 GMThttps://ferguseo.com/how-to-fact-check-ai-content/https://ferguseo.com/how-to-fact-check-ai-content/Google now says it's critical to fact-check every AI-written page before publishing, titles and descriptions included. Here's what AI gets wrong on a shop's site, a ten-minute check that catches it, and the prompt that stops most of it before it's written.Fri, 09 Oct 2026 00:00:00 GMThttps://ferguseo.com/is-ai-content-bad-for-seo/https://ferguseo.com/is-ai-content-bad-for-seo/AI content isn't against Google's rules and never has been. Churning out pages nobody checked is, and since 1 October 2026 Google says it's critical to fact-check every AI draft before it goes live. Here's what the rules say, what they don't, and how an online shop stays on the right side of them.Fri, 09 Oct 2026 00:00:00 GMThttps://ferguseo.com/google-spam-policies-ecommerce/https://ferguseo.com/google-spam-policies-ecommerce/Most stores hit by spam problems never set out to spam anyone. They bought a link package, installed an app or let their search pages get indexed. Here's what Google counts as spam, how retailers trip over it, and a quick check you can run today.Fri, 25 Sep 2026 00:00:00 GMThttps://ferguseo.com/seo-checklist/https://ferguseo.com/seo-checklist/A repeatable AI content workflow with the SEO checklist baked in, from my Lunch and Learn for the North East Freelance Network. The slides, all three exercises, and the prompt files, free.Mon, 07 Sep 2026 00:00:00 GMThttps://ferguseo.com/magento-to-shopify-migration/https://ferguseo.com/magento-to-shopify-migration/Every migration has the same generic risks. Magento adds its own: a URL history that lives in a database table, .html suffixes, category-path duplicates and layered navigation. Here's what changes when Magento is the platform you're leaving.Wed, 02 Sep 2026 00:00:00 GMThttps://ferguseo.com/woocommerce-to-shopify-migration/https://ferguseo.com/woocommerce-to-shopify-migration/On a WooCommerce site the blog usually carries more organic traffic than the shop does, and Shopify's blog is missing three things WordPress gave you. Here's what changes when WooCommerce is the platform you're leaving.Wed, 02 Sep 2026 00:00:00 GMThttps://ferguseo.com/shopify-migration-mistakes/https://ferguseo.com/shopify-migration-mistakes/Most Shopify migrations lose traffic for the same few reasons, and nearly all of them are decisions taken weeks before launch. Here are the ones to catch early.Thu, 20 Aug 2026 00:00:00 GMThttps://ferguseo.com/how-to-track-ai-referral-traffic-in-ga4/https://ferguseo.com/how-to-track-ai-referral-traffic-in-ga4/GA4 now has its own AI Assistant channel. Here's what it catches, what it misses, and the custom channel group that fills the gaps.Tue, 10 Feb 2026 00:00:00 GMThttps://ferguseo.com/what-ai-means-for-your-website-your-content-your-customers/https://ferguseo.com/what-ai-means-for-your-website-your-content-your-customers/What AI actually changes for your website, your content and your customers. Notes from my talk, with less hype and more of what to do about it.Wed, 12 Nov 2025 00:00:00 GMThttps://ferguseo.com/brighton-seo-masterclass-optimising-ecommerce-seo-for-shopify-success/https://ferguseo.com/brighton-seo-masterclass-optimising-ecommerce-seo-for-shopify-success/The Shopify SEO masterclass I led at BrightonSEO: URL structure, collection pages and the platform quirks that cost ecommerce sites rankings without anyone noticing.Mon, 28 Apr 2025 00:00:00 GMT