Ecommerce SEO writing from Ian Ferguson: Shopify, technical SEO, migrations and what AI search actually changes for online retailers.https://ferguseo.com/en-gbhttps://ferguseo.com/seo-checklist/https://ferguseo.com/seo-checklist/A repeatable AI content workflow with the SEO checklist baked in, from my Lunch and Learn for the North East Freelance Network. The slides, all three exercises, and the prompt files, free.Mon, 07 Sep 2026 00:00:00 GMThttps://ferguseo.com/magento-to-shopify-migration/https://ferguseo.com/magento-to-shopify-migration/Every migration has the same generic risks. Magento adds its own: a URL history that lives in a database table, .html suffixes, category-path duplicates and layered navigation. Here's what changes when Magento is the platform you're leaving.Wed, 02 Sep 2026 00:00:00 GMThttps://ferguseo.com/woocommerce-to-shopify-migration/https://ferguseo.com/woocommerce-to-shopify-migration/On a WooCommerce site the blog usually carries more organic traffic than the shop does, and Shopify's blog is missing three things WordPress gave you. Here's what changes when WooCommerce is the platform you're leaving.Wed, 02 Sep 2026 00:00:00 GMThttps://ferguseo.com/shopify-migration-mistakes/https://ferguseo.com/shopify-migration-mistakes/Most Shopify migrations lose traffic for the same few reasons, and nearly all of them are decisions taken weeks before launch. Here are the ones to catch early.Thu, 20 Aug 2026 00:00:00 GMThttps://ferguseo.com/how-to-track-ai-referral-traffic-in-ga4/https://ferguseo.com/how-to-track-ai-referral-traffic-in-ga4/AI referrals are still small enough to mislead you if you read them in isolation. Here's how to group them into their own GA4 channel in a few minutes.Tue, 10 Feb 2026 00:00:00 GMThttps://ferguseo.com/what-ai-means-for-your-website-your-content-your-customers/https://ferguseo.com/what-ai-means-for-your-website-your-content-your-customers/What AI actually changes for your website, your content and your customers. Notes from my talk, with less hype and more of what to do about it.Wed, 12 Nov 2025 00:00:00 GMThttps://ferguseo.com/brighton-seo-masterclass-optimising-ecommerce-seo-for-shopify-success/https://ferguseo.com/brighton-seo-masterclass-optimising-ecommerce-seo-for-shopify-success/The Shopify SEO masterclass I led at BrightonSEO: URL structure, collection pages and the platform quirks that cost ecommerce sites rankings without anyone noticing.Mon, 28 Apr 2025 00:00:00 GMT